Friday, January 17, 2014

Does your Manufacturing Website Need a Makeover?

In today’s technology-based economy, having a strong online presence is very important. Think of it from a practicality standpoint– you’re online all the time. Whether you’re in front of your computer or gazing at your smartphone, the Internet is always at your fingertips. Fun experiment – count how many times you Google something every day!

Well, your prospective clients are no different and this puts them in the driver’s seat. Your prospects have the ability to search through the Internet and compare your products and prices to your competitors. You can’t prevent this from happening, but you can have a better online presence than your competition.

In “real life,” you want your salesperson to look professional (and look more professional than your competitor) be credible (and more credible than your competitor) and involved with the business community as much as possible (and “out there” more than your competitor).

You should think of your website as a member of your sales team… your digital salesperson. It should possess the same qualities you look for in a “live” salesperson – professional looking, credible and “out there.”

Manufacturing website redesign


If George W. Bush was the president the last time you made a change to your website, then it’s time for a makeover. Focus on these three key areas:

1)    Graphics – does the appearance of your website convey your brand in a professional light? Just as important – is the layout and navigation easy for prospects to navigate? You only have a limited amount of time to make a positive impression on your visitors, so make it count.
2)    Content – Just selling your products isn’t enough. Your content has the ability to demonstrate that you have more industry expertise than your competitors. Your website should have information that’s genuinely helpful and interesting to your prospects. Industry news and helpful “how to” tips create a positive experience for your visitors.
3)    SEO – SEO stands for Search Engine Optimization. In case you aren’t familiar with the term, Google and other search engines such as Yahoo and Bing have algorithms that determine which website come up on the first page of the results section when people type in specific key words and phrases. SEO is the practice of optimizing your website so that when your targets search for your products and services, your website comes up high in the rankings.

Having a dynamic website is integral to driving new leads and sales. MMTC provides web development services to all Michigan businesses. For more information, click here or contact us at inquiry@mmtc.org.


Since 1991, MMTC has assisted Michigan’s small and medium-sized businesses compete and grow. Through personalized services fitted to meet the needs of clients, we develop more effective business leaders, drive product and process innovation, promote company-wide operational excellence and foster creative strategies for business growth and greater profitability. Find us at www.mmtc.org

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