Friday, April 19, 2013

Increase Customers by Obtaining Quality Certifications

If you’re a manufacturer in Michigan, there’s a pretty good chance you’re looking for ways to appeal to new customers and increase sales. A lot of this has to do with your position in the market and your audience’s perception of your credibility. You need to demonstrate that your company is reliable and manufactures products in an efficient and safe way.

A key way to prove your company’s credibility and commitment to best practices is to obtain quality management certifications. When manufacturers meet strict standards and achieve respected and well-known certifications such as ISO, AS and OHSAS, it sends an important message to possible and current customers: we provide quality products and services through safe practices and procedures.

Obtaining industry certifications is important, especially if you’re a small or medium-sized manufacturer in Michigan – certifications can put you on par with the bigger businesses! You can show that you can keep up with your competitors…critical to increasing sales. In fact, your target audience prefers to conduct business with manufacturers with certifications… it can actually damage your brand if you don’t have respected certifications!

ISO: An Example of a Recognized Manufacturing Certification

In a nutshell, ISO certifications (one of the most commonly recognized manufacturing certifications) signify that a manufacturer is in compliance with standards that relate to quality management systems. Just by going through the certification process, manufacturers are provided with a guide on how to improve safety and quality… all while changing a company’s culture to achieve sustainable results. Benefits of certifications include:

  • Improved branding abilities to attract new customers
  • Reaffirmed commitment to quality and safety to strengthen relationships with current customers
  • Increased new and repeat sales
  • Improvements in productivity and processes
  • Increased productivity
  • Waste reduction and elimination
  • Buy-in from employees to ensure sustainability

Start the Process Today

MMTC provides Michigan’s manufacturers with a cost-effective approach to take the necessary steps to achieve certifications. This includes preparing your staff (developing, managing and maintaining a quality system to comply with appropriate standards), preparing for the formal registration and documentation process and implementing training programs. MMTC can help with the following certifications:
  • ISO 9001 (CEU Credits: 2.1)
  • ISO/TS 16949 (CEU Credits: 2.1)
  • ISO 13485 (CEU Credits: 2.8)
  • AS 9100 (CEU Credits: 2.1)
  • ISO 14001
  • ISO 17025
  • ISO 50001
  • Nadcap
  • TL 9000
  • OHSAS 18001

Want to see a success story? Click here to read about how Michigan manufacturer, Visioneering, experienced a 30% increase in revenue because of retention with its aerospace customers due to AS9100 certification.  This is just one story from the over 300 Michigan companies the MMTC has assisted in achieving and maintaining certification to industry quality standards.

For more information about MMTC's Quality Management programs, please visit our Quality Management System Preparation and Implementation page or contact us at 888-414-6682 or via email at

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